My Projects Overview
Welcome to my portfolio projects! Here, I showcase my latest projects and work. Feel free to browse through and get a glimpse of my creative journey. Each project represents my dedication and passion for delivering exceptional results.
Well Water
Role Description
The brief for Well Water was to create a bottled water with a genuine purpose behind it, not just another drink, but a brand that means something. I developed the full brand identity, from concept to visual direction, ensuring the bottle design reflected purity, calmness, and meaning. I created the logo, the bottle elements, and the overall aesthetic, and then carried that look into social media posts that introduced the brand and highlighted its message. My focus was making the brand feel intentional, soft, and visually consistent across everything.
Pressed
Role Description
For the Pressed brief, we had to find a gap in the market and build a brand around it, so I created a flower-preservation company that turns special moments into lasting keepsakes. My role was to develop the full brand identity and concept, making sure Pressed felt soft, sentimental, and meaningful. I designed the visual look, created the branding elements, and shaped how the brand communicates its purpose — preserving memories through beautifully pressed flowers that people can keep forever.
Reef
Role Description
For the Reef brief, the goal was to create a T-shirt brand linked to ocean conservation. I designed the brand around hand-painted watercolor illustrations of ocean animals affected by pollution, using them as the main visual idea for the shirts. I also developed the concept for a beach color fun run which is an event that combined education and motivation by teaching participants about ocean care while raising awareness in a fun, community-driven way. All funds from the T-shirt sales and the run were planned to go directly toward beach cleanups, making Reef a brand with a real purpose behind it.
Antoinette
Role Description
Antoinette is a flower shop brand built around softness, resilience, and the emotional stories behind flowers. My role was to shape the full brand identity and visual direction. From the aesthetic and logo to the tone and personality of the brand. As part of a communication brief, I also developed a crisis management plan to help guide the brand through challenges and strengthen how it communicates with its audience. The goal was to create a brand that feels warm, elegant, and meaningful, with a clear and consistent identity.
Yummee
Role Description
Yummee is a cake and dessert brand designed to make every sweet moment feel special. My role was to develop the full brand identity and visual direction, including the aesthetic, logo, and overall brand personality. As part of the brief, I also created promotional strategies, like BOGO deals and seasonal discounts, and planned social media content to engage customers and drive sales. The goal was to make Yummee feel fun, approachable, and delicious, with a consistent brand presence that connects with its audience.
Oriental pioneer
Role Description
Oriental Pioneer Beach House is a brand built around creating a unique, inviting experience within their space. My role was to develop the full brand identity, including the logo and product designs like stickers, while shaping the overall visual direction of the house. I focused on creating a cohesive brand identity that ties the space and its products together, making the experience memorable, visually consistent, and aligned with the brand’s personality.
Mzansi blend
Role Description
Mzansi Blend is a coffee brand inspired by music and community, creating a space where people can relax, enjoy great coffee, and connect. My role was to develop the brand identity, create the visual direction, and design social media content that captures the café’s vibe. I focused on making the brand feel modern, welcoming, and engaging, with consistent visuals and content that build a strong connection with coffee and music lovers.
